Meet Our Team

John Larson III

John is a second-generation Allstate Agency Owner and the driving force behind The Larson Group, a multi-location agency serving clients across Georgia, North Carolina, and Florida. With 30 years of experience in the insurance industry, John has built an organization defined by trust, performance, and a deep commitment to both clients and team members. Known for blending innovation with servant leadership, John has grown The Larson Group into one of the region's most respected agencies — powered by teamwork, technology, and a culture of accountability. Under his direction, the agency continues to scale with a focus on developing leaders, driving retention, and delivering an unmatched customer experience. John's philosophy is simple: build systems that empower people, and the results will follow. His vision extends beyond insurance — shaping a culture where every team member can lead, grow, and win together.

Amanda Register

As a Licensed Sales Producer with The Larson Group, Amanda brings passion, heart, and a people-first mindset to every client interaction. Based in the Waycross, Georgia office, she has spent the past year helping individuals and families protect what matters most to them. Amanda entered the insurance industry with a simple but powerful purpose: to help people feel confident, informed, and cared for when making important coverage decisions. Known for her approachable nature and strong community involvement, Amanda takes pride in building lasting relationships and serving as a trusted local resource. She believes insurance should never feel overwhelming, and she is committed to explaining options clearly and tailoring coverage to each client’s unique needs. Her dedication, enthusiasm, and genuine care make her a valued part of The Larson Group team and a reliable advocate for the community she serves.

Kayla Boxdorfer

As Director of Operations for The Larson Group, Kayla is the heartbeat behind the agency's day-to-day rhythm. She keeps the team connected, the processes tight, and the culture thriving across both locations. With a servant-leadership mindset, she focuses on helping others succeed — ensuring every agent has the clarity, tools, and accountability to perform at their best. Her attention to detail, calm under pressure, and commitment to operational excellence have made her an anchor for growth and consistency. Whether she's refining workflows, coaching team members, or driving results behind the scenes, her impact is felt in every client experience and team win.

Brooke Freeman

As Director of Sales for The Larson Group, Brooke leads with energy, accountability, and a relentless commitment to growth. She plays a pivotal role in driving production across all locations, coaching her team to perform at elite levels while maintaining the personal touch that defines The Larson Group's client experience. With a deep understanding of Allstate products and a passion for developing people, Brooke brings structure, motivation, and clarity to the sales process. She's known for her competitive spirit, high standards, and ability to turn potential into performance — inspiring those around her to exceed goals and embrace continuous improvement. Whether she's celebrating wins, mentoring new producers, or refining sales systems, Brooke leads by example — helping shape a culture where success is built on teamwork, consistency, and service excellence.

Shelby Giddens