John Larson III

John is a second-generation Allstate Agency Owner and the driving force behind The Larson Group, a multi-location agency serving clients across Georgia, North Carolina, and Florida. With 30 years of experience in the insurance industry, John has built an organization defined by trust, performance, and a deep commitment to both clients and team members. Known for blending innovation with servant leadership, John has grown The Larson Group into one of the region's most respected agencies — powered by teamwork, technology, and a culture of accountability. Under his direction, the agency continues to scale with a focus on developing leaders, driving retention, and delivering an unmatched customer experience. John's philosophy is simple: build systems that empower people, and the results will follow. His vision extends beyond insurance — shaping a culture where every team member can lead, grow, and win together.