Brooke Freeman

As Director of Sales for The Larson Group, Brooke leads with energy, accountability, and a relentless commitment to growth. She plays a pivotal role in driving production across all locations, coaching her team to perform at elite levels while maintaining the personal touch that defines The Larson Group's client experience. With a deep understanding of Allstate products and a passion for developing people, Brooke brings structure, motivation, and clarity to the sales process. She's known for her competitive spirit, high standards, and ability to turn potential into performance — inspiring those around her to exceed goals and embrace continuous improvement. Whether she's celebrating wins, mentoring new producers, or refining sales systems, Brooke leads by example — helping shape a culture where success is built on teamwork, consistency, and service excellence.